Monetization


Monkey King Hero is Back
In my last article, I mentioned that games from China rarely find a place in the west, even it is a successful one locally. Since there were some people emailed me showing interest in that topic, I am elaborating more about this topic here. China is now the largest game […]

Why Successful Games in China Rarely Obtain the Equivalent Success in the West



The Relationship between Monetization and Gamer Behavior
Recently, I went through a report from GameAnalytics about some statistics of different gamers’ behavior. By analysing the data, we can grasp some understanding of whales in a game. Other than the large group of unpaid gamers, monetizers in this report are categorized into 3 types: minnows (lowcore), dolphins (midcore) […]

The Relationship between Monetization and Gamer Behavior