Mantin Lu


Mantin Lu

About Mantin Lu

Strategic planner and project manager with 15 years of experience in the digital entertainment industry, Master’s degrees in business & engineering, and a track record of successful expansion in Asian and American markets.


Things to Learn from 2016 Global Mobile Market and Actions to Take in 2017
As we wrapped up Q1 2017, let’s look back to 2016 for a bit. 2016 was a year that global mobile app ecosystem experienced some major changes. As I shared in my previous article (1), China became the largest iOS App Store revenue generator worldwide, with accelerated growth rate. In […]

Things to Learn from 2016 Global Mobile Market and Actions to Take in 2017









Strategy that Leads You to the Success in the China Mobile Market
In my previous article, I shared some findings about the China mobile market in 2016 and a sneak peek of the trend in 2017. Now, I want to talk a little bit more about the current situation of the China mobile market, and what the trend means to mobile game […]

Strategy that Leads You to the Success in the China Mobile Market



Facts and Trends You Want to Know About China Game Market 2016 to 2017 [Report]
China Game Publishers Association Publications Committee (GPC) recently released a report of China Gaming Industry in 2016 (*). I want to share some of the findings here to conclude the China game market in 2016 and see what’s the trend of 2017. 2008 – 2016 China Game Market Revenue (Source: […]

Facts and Trends You Want to Know About China Game Market 2016 to 2017 [Report]



What to Do before You Say Yes to an Investment or M&A Deal
The growing trend of global game industry has been unstoppable for years, and the revenue is estimated to continue towards 2019 to reach 118.6 billion USD (1). China market, as the top revenue generator, is expanding overseas in order to create more value. The expansion is indeed ongoing. In 2016 […]

What to Do before You Say Yes to an Investment or M&A Deal





Why and How Should Western Game Developers Start Thinking China
Once again, the China market proves herself as the most valuable market for the game industry as China made global revenue records on iOS platform revealed by the latest report in October by App Annie. Earning over 1.7 billion USD in Q3 2016, China is throned as the largest iOS […]

Why and How Should Western Game Developers Start Thinking China



(Source: JX mobile official website)
AppAnnie released a new report recently about using ARPU to identify best target markets for the mobile games. I was a little bit surprised at the first glance since we couldn’t really conclude the performance of a game or fully understand its strength and weakness by looking solely at ARPU. […]

Choose the Right Mobile Genre in the Right Market by Understanding ARPU