Monthly Archives: September 2016


(Source: JX mobile official website)
AppAnnie released a new report recently about using ARPU to identify best target markets for the mobile games. I was a little bit surprised at the first glance since we couldn’t really conclude the performance of a game or fully understand its strength and weakness by looking solely at ARPU. […]

Choose the Right Mobile Genre in the Right Market by Understanding ARPU



Monkey King Hero is Back
In my last article, I mentioned that games from China rarely find a place in the west, even it is a successful one locally. Since there were some people emailed me showing interest in that topic, I am elaborating more about this topic here. China is now the largest game […]

Why Successful Games in China Rarely Obtain the Equivalent Success in the West